An eVar can be visit-based and function similarly to cookies. Total Likes. . Appendix - Detailed Descriptions of Adobe Success Events Name: This is the name of the data being collected in this variable. event1to100. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. For example, in a referring domain, if the user types a URL or clicks a. Make sure when you configure the eVar within the Adobe Analytics interface, to enable it as a merchandising eVar, and set it as Product Syntax. js code is the core JavaScript library that powers Adobe Analytics. Action SequenceThanks a lot for reverting Eric. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Merchandising Variables / eVars. products. See Dimension Overview for more information. The query below returns a merchandising eVar and event for the first product found in the productListItems array. product, merchandising eVars, etc. Step 5. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). no need for fancy data stitching. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. Edition: 1st. Its primary purpose is to segment conversion success metrics in custom marketing reports. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. analytics. I got mixed responses from client care so not sure which is the best response or. Back on the Product Profiles page, click the newly created profile, then click the Permissions tab. Skip to main content. Replies. Its primary purpose is to segment conversion success metrics in custom marketing reports. Merchandising eVars are thus not too compatible with Attribution iQ, where the product-specific part goes away (cross. Use evar: If your value is more than 100 char but less than or equal to 250 characters. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. . Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. 3 and eVar25=”caps” for example Currently we have evars and success events set up on various paths leading to the both events listed above. Props cannot. Finally, some changes to the way merchandising eVars are presented in data feeds have been rolling out to customers over the last few quarters that make them even more. The value "Aviary" for eVar1 is assigned to the product "Canary". Best Practices for setting Access labelsOh, you will also probably need to make sure that the order id / transaction id is also properly set. Read real-world use cases of Experience Cloud products written by your peersHi Alxis, thank you for your answer. Here’s a list of configurations for the SiteCatalyst Tag. Amazing SDEC webinar with Adam Greco discussing about Adobe's Merchandising eVars! If you want to learn more about the key areas of Digital Analytics (Adobe Analytics, Google Analytics, Data. LET'S SHOP. However, the extension does not provide option to populate custom events of product string and Merchandising eVars out of box. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per event, such as products, listVars, merchandising eVars and list props). put("&&&events", - 608679I agree with . if you want to use numeric type for evars. Adobe Launch. Normal product string: s. Enter the path to the appropriate data layer variable using the same syntax described above. Hi, I have a question about how to format the product string when there are multiple products, with multiple merch eVars. 1,099 likes · 6 talking about this · 124 were here. The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. Product Review Count Metric1 (unique Visitor) Metric2 (Orders) Metric3 (. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Have a nice day. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. To do this, you can add a new Merchandising eVar that captures the Placement details and set it in the merchandising slot of the Products string like this: s. Select the Available eVars checkbox to enable the drop-down list. I've read the Adobe documentation, but the example show is for just once basked item. Merchandising eVar are assign to a customer and to a specific. Custom Events & Merchandising eVars. This ID cannot be changed after it is created. Merchandising events and eVars (custom conversion variables) allow you to specifically set certain event/eVar values to individual product SKUs without having to allocate those values to everything else. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Set up eVars in report suite settings. Report Suite ID. I am only guessing based on the name). Book. "s" is the Adobe Analytics AppMeasurement object, did you have your Adobe Analytics extension configured to "Make tracker globally accessible"?Hello everyone, Today I would love to hear about your personal experience back when you were learning to implement, use, or maintain Adobe - 431811A report that shows the number of unique values for eVar7 will now show one more unique value than it did previously. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . It depends on the use-case, but from original post, it's not clear how "event" should best be set. Its primary purpose is to segment conversion success metrics in custom marketing reports. The products is set directly on the image request, and the other variables are set as context data. if those merchandising eVars are mapped to specific events it might have an impact on how the data is presented in the report. Hi , Good Morning Working as we expected. What is the purpose of s_code. It is a multi-value variable, meaning you can send multiple products in the same hit and Adobe parses the value into separate dimension items. Click Analytics > Admin > Report Suites. Then in my actual tracking rule, in the "Set Variables", I use the custom code area there to set the s. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. The Merchandising Report is all about diving deeper into your product catalog so you can best understand its performance and make major or minor adjustments to both save and make you money. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. . Last update: 2023-09-21. Product String Merchandising Evars. eVar2 : category. It is difficult to diagnose the issues with the known details. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. For example, suppose someone is looking at shoes,shirt on one page, and on the next page they’re looking at shirt,socks. I have the below product string on purchase which currently works fine. This is. Individuals would not need to bother system admins or product admins to grant access to Adobe Analytics. Return a merchandising eVar and event. . Values can be concatenated for reports, and events can be set. . How to Plan Your Product Finding Methods. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . Examples include list vars, list props, merchandising eVars, and marketing channel detail dimensions. For instance, sometimes you need to set s. In Adobe implementations, attaching an eVar value to the s. Once Merchandising has been. Views. it is a boon for a retail implementer where he has an option to track any activity on his. This field allows eVars to be assigned to each product in the Products variable. I wonder. In my opinion, the closest you can get is with Merchandising Evars as they are tied to the product till purchase and can be set multiple times during a visit. eVar1, productListItems [0]. This help page describes how merchandising eVars work as a dimension. However when reading the Adobe Help Comparing Props and eVars I read eVars can use success events as metrics. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Now we want to implement revenue tracking. Open your JS console on your website and paste this into the console. On. I don't think that GA's Processing Time Data Import is all that valuable when compared against Merchandising eVars in Adobe Analytics; it feels like a manually-administered way of achieving what. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. eVar1 to. If your report suite does not have channels defined, the Marketing Channels: Auto Setup page displays. Hi all, I have a merchandised eVar which captures a search term. Concatenate category and page name in a prop for easier. Evars that are set in the product string must be configured as "merchandising" enabled with "product syntax" in the Adobe Analytics report suite settings. 2. Consists of eVars that are enabled for this report suite, and applies only when these variables are set via the Adobe code on the page. . . Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. analytics. events. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. May 25, 2021: Updated the documentation on eVar case. I'm uploading date, transactionID, 1 new evar, 3 new events. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" The intent behind Conversion Variable Syntax Merchandising custom conversion variables (eVars) is when the value of the product is not known at the time you need to establish the merchandising custom conversion variable (eVar), but that is not the case at outlined above (purchase, product view, and cart add all should involve specific product. Total Likes. Thank you! - 608679Hi there, You do have a lot of options so it can definitely cause confusion - sorry! I'll try and explain based on your two options: Option 1: Currency Events: Currency events (as shown here: Compare counter, incrementor, and currency events ) are basically just regular events that can accept 2 d. Ok, for anyone following this, or who comes across this later, I am going to change the values. For information about how to assign product profile admins, see the “Manage product profile admins. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. August 7, 2019. Some standard metrics have been renamed from Adobe Analytics: Visitors =. Swapping the location of events and eVars is easy to do because there. Consists of eVars that are enabled for this report suite, and applies only when these variables are set via the Adobe code on the page. Click one of the permission line items. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. Enter the path to the appropriate data layer variable using the same syntax described above. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). As noted for custom events, multiple merchandising eVars may also be set here. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. This variable lets you report on customer activity using your own unique identifier. 1 Like. In the past, we have covered Attribution, Analysis. List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. products string on a product level. 128 bytes. Specifies a unique ID that can contain only alphanumeric characters. Multiple blog posts by Adam Greco describe the process and logic behind the use of merchandising. Or you can also use the classifications feature of adobe analytics and classify your products into different buckets or categories . Return a merchandising eVar and event. Examples The AA Product String Builder provides the ability to create product strings representing everything from the simplest Product Viewed event to the most complex Order Placed. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. This value remains tied to that product, even if one or more new values are. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. The AA Product String Extension takes care of all of the formatting. If you ran the automatic setup, a set of channel and rules were automatically defined for you. Delimit multiple merchandising eVars with a pipe (|). Props can be copied to eVars. Describe how adobe analytics collects data?Non-merchandising eVars / reserved eVars: Values set in an eVar persist only if the value was set within the reporting date range due to Report Time Processing date windowing. if you want to use list prop feature. In this case, Logged In, obviously. Admin. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. Action SequenceMerchandising eVars have a very specific use case and aren’t used very often. Experience Cloud AdvocatesThanks . Product String Merchandising Evars. However, this isn't true. On the purchase event, you will need to change: cdata. Success Events count granular positive occurrences on our sites and apps. 566. Switching the Location of Merchandising Events and Merchandising eVars. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. d_dst. Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. By passing in a “fake. Not already a member? Join now to receive details of all out upcoming webinars and content. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per event, such as products, listVars, merchandising eVars and list props). Is there a reason for binding on purchase event? Typi. The query below returns a merchandising eVar and event for the first product found in the productListItems array. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Enter the path to the appropriate data layer variable using the same syntax described above. I have a question about merchandising evar. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. To learn more, see here. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Merchandising eVars are a great way of storing product-level context data. Topics: Dimensions. . If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. 128 bytes. event1to100. If you use this container on a value that persists, such as an evar, it pulls in every hit where that value is persisting. The products is set directly on the image request, and the other variables are set as context data. . This is what happens when the click event fires. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. I got mixed responses from client care so not sure which is the best response or the correct way of doing it. Hi , Good Morning Thanks. products=";productId1,;productId2" Product ID can be your SKU. Which makes sense because when a conversion syntax eVar is set but not bound, that data doesn’t really make it to the reports. Test on your website. For example, listVars or merchandising eVars that never expire. 11;event1=1|event2=2;eVar6. I am trying to use event191 against evar44 and 45 but I dont see the numbers. 2083 bytes. This should allow you to bind an event with a specific product. Products variable with merchandising eVars and product. Analytics > Admin > Report Suites > Edit Settings >. See merchandising eVars for more information. For example, suppose someone is looking at shoes,shirt on one page, and on the next page they’re looking at shirt,socks. . _experience. . Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. The most common example is with attribution of purchases to a particular placement where a product was added to the shopping cart. . based on your smaple code ( ";12345;1;10. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. Hi k61152442 , With conversion variable syntax for Merchandising eVars, the "Binding Events" have to be selected from the drop-down (that can be selected after checking the box for "Merchandising Bending Event"). 00 [no events] Merchandising eVars. I've read the Adobe documentation, but the example show is for just once basked item. Action SequenceAdobe Solution Docs Home. _experience. So the last search term entered, last banner clicked, or last promotional page viewed before a purchase will have the. value FROM adobe_analytics_midvalues. Enter the path to the appropriate data layer variable using the same syntax described above. if you were to just pass a bunch of values into a standard dimension, they will relate to all products equally. e. You should see an AA beacon sent with the following s. Then search for item B, go to product B page ($100). If your organization has hundreds of context data variables that each need their own eVar, you can use conditional statements. You can find the values for the configurations in the s_code file provided to you by SiteCatalyst. eVars typically include internal search terms, A/B testing, campaign/promotion tracking, merchandising categories, and user types. You'll note that I'm includi. In the Enabled column,. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Customer Journey Analytics features compared with Adobe Analytics features set. Translate. If you want to add a new rule,. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. The format being: [category (optional)];[product name];[quantity (optional)];[Price (optional)],[events (optional)];[merchandising eVars (optional. This current value is held itself to the item even if new values are combined for the particular eVar Stay tuned! Latest Questions are Updating. Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. What we want to confirm is how many eVars can a client enable in the report suite as merchandising. in fact, Processing Rules cannot see or update the Products List at this time (which is why you need to send it directly, and also why any paired events for. Not already a member? Join now to receive details of all out upcoming webinars. . In this case, my post on Merchandising eVars seems to be the one viewed the most and with the most time spent (probably because Merchandising is a tricky topic!). Go to the Rules tab, then click the desired rule (or create a rule). If a product name includes a comma, AppMeasurement parses it as the start of a new product. We want to see till how many reviews on a products impacted conversion ratei. Also I would advise you to not send some of the product name but the product SKU/ID. Props expire with that request. Enabling Merchandising: Merchandising eVars assign a different conversion variable value to each product at the time success events take place. on the implementation side-of-things (and not through classifications), Merchandising eVars are the way to go. 2. on the implementation side-of-things (and not. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Open your JS console on your website and paste this into the console. Non-merchandising eVars / reserved eVars: Values set in an eVar persist only if the value was set within the reporting date range due to Report Time Processing date windowing. ANIME & MANGA NOVELTY GIFTSRead real-world use cases of Experience Cloud products written by your peersMerchandising eVars. First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). Some standard metrics have been renamed from Adobe Analytics: Visitors =. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. . Populate campaign with a query string parameter. These are the delimited sections you can provide: Product name (required): The name of the product. eVar1 : sku. products populated. {"payload":{"allShortcutsEnabled":false,"fileTree":{"docs/universal-windows/analytics":{"items":[{"name":"assets","path":"docs/universal-windows/analytics/assets. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. eVar1, productListItems [0]. The break down by an existing merchandising evar didnt workOh. if you want to use numeric type for evars. After they are enabled, your users will see a new set of Media reports in the Analytics menus. If you want to use merchandising eVars. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. products variable in implementation or @Jennifer_Dungan You can use merchandising evars to populate as well, whenever there is an order. Select the Available eVars checkbox to enable the drop-down list. Currently we have evars and success events set up on various paths leading to the both events listed above. Hi Irina, It is less an issue with merchandising eVars and more the current limitation with processing rules to alter the product string. Explore our curated selection of artisanal textiles, wallpaper,. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. May 25, 2021: Updated the. Custom Events & Merchandising eVars. In this example, you would have two internal search phrase eVars and just have. I will suggest you to a merchandising eVar in this scenario & pass the product name when you are setting the event. product variable: s. Step 6. It has quite an importance because the merchandising eVar are considered in a very specific way. They're designed for exactly this purpose: to associate a specific value with a specific product. Kontakt; enThat format is correct (again assuming that those eVars are merchandising. You are right to be concerned with the workaround as it will not work in the manner you intend since eVar64 will be outside the product string and the event allocation will be off. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. An eVar can be visit-based and function similarly to cookies. I was simply using pseudo eVars as placeholders. Set d_dst=1. In this post, I will take it a step further and explain how to view click-through rates by placement location. . Optional and, usually, only on product view or add to basket. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. You can set them as normal eVar syntax or in the product syntax. Tealium iQ’s Tag marketplace offers a wide variety of Tags. Some standard metrics have been renamed from Adobe Analytics: Visitors =. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Adam Greco reviews the basics of Merchandising eVars. Read real-world use cases of Experience Cloud products written by your peers1 Answer. “It is noble to do hard work and climb a ladder, but before you do, make sure the ladder is up against the correct wall!” #adobeanalytics #analyticsplatform08-04-2019 08:40 PDT. Well, i'm testing the workaround with an additional - 190101However, remember that Low-Traffic values can still appear using Data Warehouse in specific scenarios. Add Changed Resources and Build for Development. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. eVar21: 00001113-1; Product 2 Category: 00001113-3 [no product] [no quantity] [no price] [no events] [no eVars] Product 3 [no category] Product ID: 1880; Quantity: 1; Price: 15. products? Is it in the Data Element? I believe in most cases, the s object may not yet be initiated when the data element runs. . Product String Merchandising Evars. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. Data Elements for products. Enter the path to the appropriate data layer variable using the same syntax described above. eVar1 : sku. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Hi Ok, Let me explain our actual requirement. eVar (Merchandising) Last update: 2023-09-21. Finally, some changes to the way merchandising eVars are presented in data feeds have been rolling out to customers over the last few quarters that make them even more complicated. If you search for item A, go to product A page (price $50), add it to cart. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. @Vam27 - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. the merchandising eVars allows you to "stick" variables to a specific product, eg. 4. products notation. On the Users tab in the Adobe Admin Console, upload the template file by clicking Add users by CSV (as shown in Step 3. In a nutshell, merchandising eVars allow you to tie the value of an eVar to a specific product for a specific event. Admin. clearVars('eVar2') Function Note: clea. If you want other allocation than linear, for example last. Conversion Variables (eVars) overview. The first option is to set two eVars – one with Merchandising and one without. The improved platform backing SiteCatalyst 15 has made possible a number of the features we’ve discussed on this blog. What is the Adobe Target Standard?Adobe Solution Docs Home. Hi , Good Morning I followed the steps that you mentioned above, Configured eVar5 with Product syntax. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. We need to - 608679Marketing Channel processing rules determine if a visitor hit meets the criteria assigned to a channel by processing every hit a visitor makes on your site. d_dst_filter. Without seeing your implementation this could be hard to diagnose. . If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. In this use case you should not use multiple eVars. here are some good resources to read more about: Implement a merchandising variableHowever, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. To learn more, take a look at the links below! And, special thanks to @brian_au . I think many of us have tried sending the product position in a merchandising event. Locate the eVars section. Leverage Merchandising eVars. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. . Here's a high level answer to both: 1 - Difference between Props and eVars: You've got it half-right already! There are two *main* differences between props and eVars. js a part of this JS code? I mean where, why and how do we use it? 2. My Code Syntax: cdata. We can see that you are sending product size, color etc. ISBN-13: 978-0-321-85991-4. here are some good resources to read more about: Implement a merchandising variableIn Data Feeds, the post_product_list column may contain the merchandising eVar instances. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Evars are inextricably linked to ‘Success Events’ in Adobe. The Adobe Analytics Expert Council (AAEC) just held its 6th monthly webinar! This month, we covered the ins and outs of Merchandising eVars. This report lets you drill down to see revenue, orders, and quantity sold at both the product and variation levels. products string. Learn ways to implement Adobe Analytics. Configure the Tag. products string.